With the global trend toward privacy protection, restrictions on the use of cookies, which have long been used as a user-tracking technology, are in full swing, drawing attention to new marketing methods that integrate online/offline data to create highly effective customer contact points optimized for the customer journey. This session will focus on the new marketing methods that DOCOMO owns and operates.
In this session, we will introduce the prospects of DOCOMO marketing solutions that can use online/offline data from DOCOMO's vast membership base, as well as Prism Partner's products.