●
App Professionals are Changing the Age of Advertising!:Japan's First Official Retail App Ad Network
Consumer behavior is constantly evolving due to technological advancements and societal trends. As a result, advertising, which aims to influence consumer purchasing behavior, must continue to evolve with the times. In the advertising industry, net advertising surpassed television advertising for the first time in 2021, becoming the leading medium in terms of revenue. The digital field continues to be a focal point for growth.
In particular, "retail media" has gained attention in recent years, with the retail industry embracing digital advertising through websites and social media platforms.
In this context, DearOne has launched the first retail app advertising network in Japan, enabling the delivery of advertisements through official retail apps. Unlike television advertisements that target a broad audience, app advertising leverages personalized smartphone applications to provide consumers with relevant information at the right moment. This personalized approach is the strength of app advertising.
In this session, we will explore what "retail media" entails and showcase case studies to demonstrate the effectiveness of app advertising.
In particular, "retail media" has gained attention in recent years, with the retail industry embracing digital advertising through websites and social media platforms.
In this context, DearOne has launched the first retail app advertising network in Japan, enabling the delivery of advertisements through official retail apps. Unlike television advertisements that target a broad audience, app advertising leverages personalized smartphone applications to provide consumers with relevant information at the right moment. This personalized approach is the strength of app advertising.
In this session, we will explore what "retail media" entails and showcase case studies to demonstrate the effectiveness of app advertising.
Speakers
Presented by
