In addition, there is a growing corporate awareness of "brand safety" to avoid the risk of displaying advertisements in inappropriate content that may damage the brand and ensure safety. Many of the companies currently using ZEFR are concerned about whether their advertisements are reaching users correctly..." "We are starting a new video advertising business and want to spend our advertising budget on appropriate content," and other issues before implementing ZEFR. ZEFR has been selected as a solution.
In order to encourage more companies to introduce ZEFR and to ensure effective advertisement distribution, we are releasing data on the amount of money spent over the past year, trends in companies that have introduced ZEFR, and usage ratios.
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