Using new research data and insights, Magnite will present a fresh perspective on the trends shaping OTT consumption in Japan and around the globe. With advertising powering streaming growth, this session will outline the opportunities for brands and advertisers to successfully utilize the streaming ecosystem in their marketing strategies and media plans.
This session will comprise a short presentation and a panel discussion with industry leaders from Nippon TV and SMN Corporation.
Presenters:
Haruya Yamashita, Account Director, Magnite
Asako Masuhara, Account Manager, Magnite
Kosuke Yamashita - Assistant Director, Nippon Television Network Corporation
Lena Sakaguchi - Manager, SMN Corporation
This session will comprise a short presentation and a panel discussion with industry leaders from Nippon TV and SMN Corporation.
Presenters:
Haruya Yamashita, Account Director, Magnite
Asako Masuhara, Account Manager, Magnite
Kosuke Yamashita - Assistant Director, Nippon Television Network Corporation
Lena Sakaguchi - Manager, SMN Corporation
Speakers
Key Takeaways
- Understand the latest trends shaping streaming consumption and behavior as viewing continues to surge.
- Find out how Japan’s OTT ecosystem stacks ups against global markets, such as the US.
- Learn about the power of ad-supported streaming to deliver outcomes for advertisers across the entire customer journey from brand discovery to purchase.
- Hear why now is the opportune time to invest in OTT advertising and why a test-and-learn mindset is critical to long-term success
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