Amid the increasing attention on marketing using user data, there are significant changes occurring in digital marketing due to the amendment of personal information protection laws and imminent cookie regulations. Among them, there is a lot of focus on first-party data, which can track user behavior with high precision.
In this session, we will discuss the current state and future prospects of the digital advertising platform based on NTT Docomo's 'd Account.' We will explore the changes in media strategy brought about by digital advertising platforms and engage in a discussion on the expectations of advertisers and advertising agencies.
In this session, we will discuss the current state and future prospects of the digital advertising platform based on NTT Docomo's 'd Account.' We will explore the changes in media strategy brought about by digital advertising platforms and engage in a discussion on the expectations of advertisers and advertising agencies.
Speakers
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