He was in charge of motorsports and digital marketing at a Japanese automobile manufacturer. He then joined GREAT WORKS, a Scandinavian creative company, where he became CEO of the Japanese subsidiary. While at GREAT WORKS, he also served as the head of the Design Department and Brand Planning Department at Kaijirushi, and is currently the Chief Creative Officer (CCO) at GreatWorks and the Chief Marketing Officer (CMO) as a senior executive officer at Kaijirushi.
He has received numerous national and international awards, including the "Good Design Award" and "Web Creation Award," and has been named one of Forbes Japan's "39 Designers Who Will Change the World" in 2019 and Nikkei "Marketer of the Year 2021" in 2021. He is a rare creator who has been highly acclaimed by both agencies and business companies at the same time.
In recent years, he has been involved in expression production and corporate promotion production in Japan and abroad, and has directed the video for Mari Natsuki's performance "PLAY x PRAY," served as executive advisor for manga artist Katsuki Tanaka's "Shibuya SAUNAS," and is also involved in the next-generation IoT dust box development venture "CALCU" for the Ministry of Economy, Trade and Industry.