He joined Honda in 2000 and has 22 years of experience in product planning, advertising and sales promotion, SCM, and sales with a focus on the four-wheel business. Most recently, he launched the Honda Heart corporate advertising campaign for young people and executed the next generation of electrification branding for Honda e:Technology and e:HEV, while systematizing corporate brand management. He is currently promoting brand management for consumer goods brands. He is accelerating inner branding by organizing the Suntory Group's corporate philosophy and purpose, and from April, he is implementing corporate branding for overseas companies. He holds a double master's degree in MBA for working adults from Kobe University and career design from Hosei University. Specializes in brand marketing, unraveling multi-layered issues of organizations and leading them to solutions using branding techniques.