After working at W+K TOKYO, which handles branding for Nike and other companies, he established "PARTY", a creative group that creates future experiences through the power of narrative and technology. In addition, he is the creative director of the WIRED Japan edition, the curriculum director of the Kamiyama Marugoto National College of Technology, and a professor at Kyoto University of the Arts. He has received more than 250 awards, including the Good Design Gold Award, the Japan Media Arts Festival Excellence Award, the NY One Show, D&AD in the UK, the Cannes International Creative Festival, and the Tokyo Copywriters Club.