Joined Hakuhodo in 1995. His first assignment was TV spots. He was involved in media planning and production for 13 years, and was involved in media content for about 200 clients. After 6 years in TV spots and video, and 4 years in data solution development/implementation, he has been in charge of promoting the introduction of AaaS, the Hakuhodo DY Group's media DX solution, since FY2021.