Sam is the Chief Operating Officer of Custom Media—the brand storytelling agency.

Stories are what make us human. We’re informed by them, motivated by them, and united by them. Custom Media has been helping brands to share their unique stories for more than 15 years. It’s what inspired us in the beginning, and what continues to inspire us to this day. Whether we’re helping companies enter or expand in the Japanese market, storytelling is at the heart of everything we do.

Sam has over 15 years of experience delivering marketing and communications campaigns for B2B and B2C brands through demand generation, marketing automation, performance marketing, digital experience and social media in Japan, across APAC and in the UK.