Discover By The Numbers at #AWAsia


Advertising Week Asia returns to Tokyo Midtown 27 - 30 May. Discover all The Week has to offer through our curated content themes, created to make navigating The Week easier.

Explore By The Numbers:

Data has never been more important to the business of advertising, media & technology. We now predict consumer behavior, intention to buy products and services, and future online and offline activities. This predictive data enables brands to create a cohesive marketing system, centered around the individual consumer, making them more likely to serve them the right content within the right context. With all of this information, it’s also never been more important to guard it, to be transparent with data usage and to protect the users privacy. Get immersed in conversations around people-based marketing, research driven insights and addressable TV.

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