The "JAA Advertising Essay" has been held for marketers for over 45 years, was renewed in 2020. To carry on the tradition, the JAA introduces the new “JAA Challenge Award”.
Marketers have applied with their unique challenges in ten (10) minute presentations. The works submitted coney challenges in which they experienced in their daily work, issues versus ideas and innovations to overcome. The challenges were not only for business, but also for social good.
The final presentation will be in the 1st Part. The final selection and awards ceremony will be held in the Part 2.
The JAA Challenge Award 2020 is presented by Amazon Advertising.
Meet the Finalists
"Ear time!" Efforts Using Radio-digital Advertising
Kento Nagato Shiseido Japan CO., LTD.
Establish a New Market Gekkeikan THE SHOT Communication Strategy
Shunya Yoshikawa Gekkeikan Sake Company, Limited
Online Party! ASAHI SUPERDRY VIRTUAL BAR
Shinji Hanada ASAHI BREWERIES, LTD.
Challenge to renew Non-Face-to-Face Communication Message
Yuichi Miyazaki Aflac Life Insurance Japan
"Unique Usage of Curry" Solve the social issue: food loss under COVID
Kohei Ikuta House Foods Group Inc.
Cheer up Japan by Communication power！ Break down the fixed ideas of the Industry. Collaboration of Advertisers and Broad Casting