Amazon Ads

This keynote will introduce how Amazon Ads helps brands to execute campaigns from four strategic perspectives: channels, storytelling, insight-based approaches and measurement & optimization.

This keynote will introduce how Amazon Ads helps brands to execute campaigns from four strategic perspectives: channels, storytelling, insight-based approaches and measurement & optimization.

This session will describe the features and effective use of Sponsored Products, Sponsored Brands and Sponsored Display with the goal of maximizing advertising performance. It will also introduce three Ads management tools for overseeing and managing advertising campaigns: the advertising console, bulk operations and the Amazon Ads API. The value of Amazon Ads Partner Network will also be described.

The e-commerce landscape in Japan has seen slow adoption compared to offline retail, but it's gradually growing at a rate of around 10% annually. To capitalize on this trend, brands are employing strategies to expand their presence on Amazon.

In an upcoming session, Speaker Tanaka, an entrepreneur with a successful venture company generating over 5 billion yen in Amazon sales, will share case studies and strategies used by thriving brands. Manufacturers primarily engaged in offline sales must recognize the importance of Amazon as a distribution channel to unlock new opportunities and reach a wider customer base.

Leveraging Amazon advertising is crucial for success, and Speaker Tanaka will provide insights into utilizing the platform's advertising features effectively. His expertise and real-life examples will help manufacturers navigate the Amazon ecosystem and seize its growth potential.

By utilizing Amazon Ads API, more efficient ad operations are possible. Skai will introduce what kind of results can be expected from actual optimization and automation using AI, and tips for omnichannel maximization, with examples of implementation in Japan.

Most retail media is limited to campaigns and not as effective as it should be. Media should be contributing to overall business efficiency and revenue, not just maximizing ROAS, and Amazon's data and APIs can help you achieve this. In this session, Pacvue, the world's top e-commerce acceleration platform, will share how to use data you don't normally see in media, such as margins, inventory, and search results, and the best strategies and tactics for Amazon advertising.

The JAA Challenge Awards is an award for advertisers that renews the tradition of the JAA Advertising treatise, which began in 1974.

Solicited insights gained from challenges taken by advertisers through their daily work, and innovations born from these challenges, in the form of presentations.

Regardless of the scale of the case study and the success or failure of the initiative, creative ideas that lead to solutions to advertisers' issues and social problems are included.

This year will be the third time Advertising Week Asia has held this event.
Note: This event is by invitation only.

Amazon DSP help you expand your business for overall　efficiency and profitability. In this session, Pacvue, the world's leading ecommerce acceleration platform, will share how it uses data you don't normally see in the media, such as margins, inventory, and search results, as well as case studies on how Amazon DSPs help you.

This keynote will introduce how Amazon Ads helps brands to execute campaigns from four strategic perspectives: channels, storytelling, insight-based approaches and measurement & optimization.

In this session, Ubun will share how they successfully developed an ad campaign using Amazon Ads and the benefits of collaboration and future development. They'll also introduce the SaaS service "Ubun BASE" — services for Ubun with Amazon Ads Partner Network/Amazon's Partner support — and discuss the benefits of developing this service.