AsahiAdvertising Inc.
The world is now at a major turning point with evolving technology, diversifying consumers, and increasingly complex communications.ASAKO creates future that happiness circulates through creative ideas and science-based strategies for effective communication.
Participating In
Tue 6/6
●
2:00PM JST
30 mins
In Person
Effective Messaging in the Communication Failure Era: Clarifying Value, Attractive Content, Wellbeing, Original Stories and Manga IP
Yohei Sadoshima
Co-Founder/CEO
Cork, Inc.
Seiichiro Inoue
Creative Director
Asahi Advertising Inc.
Sayaka Yoshikawa
Account Exective
Asahi Advertising Inc.
Kensuke Maruta
Rights/Media Business Division Media Development Department Senior Manager
KODANSHA LTD.
In recent years, our rapidly changing lifestyles, information overload and the complexity of communication methods have made it challenging to effectively convey messages through traditional advertising. Consequently, it is crucial for companies to adapt their communication strategies to this new landscape.
Moreover, businesses are increasingly placing a strong emphasis on their purpose and vision, requiring them to articulate their value proposition and develop communication approaches that align with their overarching goals.
In this context, the process of content creation has gained paramount importance. It involves determining the brand's value, products, and services offered, crafting original stories that evoke uniqueness and empathy, and producing engaging output that captures broad interest.
In our upcoming session, we are thrilled to host Yohei Sadoshima, CEO of Cork, Inc., renowned for his work on "Space Brothers." He will introduce a proven formula for developing effective and engaging communication strategies using manga intellectual property (IP). This approach has been successfully implemented by "C-station Biz," a business unit of Kodansha and ASAKO.
Moreover, businesses are increasingly placing a strong emphasis on their purpose and vision, requiring them to articulate their value proposition and develop communication approaches that align with their overarching goals.
In this context, the process of content creation has gained paramount importance. It involves determining the brand's value, products, and services offered, crafting original stories that evoke uniqueness and empathy, and producing engaging output that captures broad interest.
In our upcoming session, we are thrilled to host Yohei Sadoshima, CEO of Cork, Inc., renowned for his work on "Space Brothers." He will introduce a proven formula for developing effective and engaging communication strategies using manga intellectual property (IP). This approach has been successfully implemented by "C-station Biz," a business unit of Kodansha and ASAKO.
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