Dentsu Innovation Initiative (DII) is a unique division of Dentsu Group
responsible for the global innovation scouting of new and disruptive technologies and applications to ”Future Proof” our clients. DII develops key partnerships with selected early stage firms offering market leading, differentiated solutions.
In addition, in certain cases, we strengthen these relationships with strategic investments to build a solid foundation for future business growth and collaboration.
A captivating discussion by esteemed guest speaker Takashi Okutani of Botify, an industry-leading expert in Omni-Channel and Marketing, and Kazuhiro Yonejima of Monotaro. Their insightful session titled "Making Friends with the Bots: Being Found in the Era of Tech Disruption" promises to shed light on the evolving landscape of digital marketing.
B2B marketing technology is rapidly advancing in Europe and the United States. Japanese global companies are concerned about the potential impact on their sales competitiveness. In this session, we will shed light on "intent data" and "intelligence," widely established in Europe and the United States but less familiar in Japan, and explore their significance in B2B marketing.
Join us as Mr. Shimazoe from Trendemon Japan, Mr. Kimura from Dentsu Transformation Produce Division, and Mr. Isegame from Dentsu Innovation Initiative delve into these topics. Gain valuable insights not only on branding in B2B but also on the strategies that directly impact sales.
.png)
