Established in April 2012 as a joint venture between NTT DOCOMO and INTAGE, DOCOMO Insight Marketing are offering its clients variety of services by utilizing DOCOMO's big data, which consist of approximately 89 million subscribers (as of March 2022) and INTAGE's research and data analysis expertise and capability. "Mobile Spatial Statistics", its core product utilizing statistics of cell ID which can show population flow per hour, is widely known and used in various industries and sectors, including public institutions. DOCOMO Insight Marketing is also contributing to its clients’ data-driven marketing by offering "di-PiNK" which is unique DMP compiling various data gathered from different sources.