XICA is a consulting company that provides comprehensive support for marketing strategy formulation, tactical design, execution, and verification based on data science. We provide six solutions, including the MMM service "MAGELLAN," customized to the client's marketing issues, to eliminate marketing uncertainties and maximize results.
Having provided marketing support to more than 230 enterprise companies in Japan, XICA's mission is to "To uncover insights from all data." and to leapfrog people's creativity with the power of data science.