●
Revealing the "Reasons Why" YouTube is Effective on Connected TVs - From the Perspectives of Users and Advertisers
Exploring the Reasons Why YouTube Connected TV Advertising Contributes to Advertisers' Business Growth with High Advertising ROI, from the Perspectives of Users and Advertisers.
Part 1: User Analysis Results (14:00 - 14:30)
As YouTube's viewership expands to connected TVs from primarily mobile devices, it has become evident that users' attitudes toward television devices have also shifted. In this part, we will quantitatively and qualitatively demonstrate the indispensability of YouTube viewing on connected TVs for users.
Part 2: Successful Case Studies of Advertisers Who Have Achieved Real Results (14:30 - 15:15)
We will present case studies of advertisers and advertising agencies who quickly recognized users' viewing behaviors and strategically used YouTube advertising on connected TVs to achieve tangible results. Planned case studies include Try Corporation (Try Group, Dentsu Digital), who successfully increased their marketing ROI as a private tutoring service, and Bridgestone Corporation (Hakuhodo, REVISIO), who focused on viewing quality and improved brand uplift.
Part 1: User Analysis Results (14:00 - 14:30)
As YouTube's viewership expands to connected TVs from primarily mobile devices, it has become evident that users' attitudes toward television devices have also shifted. In this part, we will quantitatively and qualitatively demonstrate the indispensability of YouTube viewing on connected TVs for users.
Part 2: Successful Case Studies of Advertisers Who Have Achieved Real Results (14:30 - 15:15)
We will present case studies of advertisers and advertising agencies who quickly recognized users' viewing behaviors and strategically used YouTube advertising on connected TVs to achieve tangible results. Planned case studies include Try Corporation (Try Group, Dentsu Digital), who successfully increased their marketing ROI as a private tutoring service, and Bridgestone Corporation (Hakuhodo, REVISIO), who focused on viewing quality and improved brand uplift.
Speakers
Presented by
