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Maximizing the Value of Identity: Unlock the Power of First-Party Data
A cookie-free era is upon us, as Google will release Privacy Sandbox in July this year, and third-party cookies will be phased out in early 2024. Today, agencies and brands across the industry are seeking cookie-free solutions.
Designed with the needs of modern marketers in mind, Unified ID 2.0 is here to provide holistic targeting and measurement for an internet that’s becoming more privacy-conscious. In this session, we will discuss how to maximize the potential of your first-party data.
A cookie-free era is upon us, as Google will release Privacy Sandbox in July this year, and third-party cookies will be phased out in early 2024. Today, agencies and brands across the industry are seeking cookie-free solutions.
Designed with the needs of modern marketers in mind, Unified ID 2.0 is an initiative of The Trade Desk – built to benefit the whole ecosystem. Providing holistic targeting and measurement for an internet that’s becoming more privacy-conscious.
In this session, we will discuss how Unified ID 2.0 is here to maximize the potential of first-party data, uniting the industry with a better approach to identity for advertisers, publishers and consumers across the open internet.
Yuto Shiroma, Director of Data Partnerships, and Yoshinori Shirai, Director of Inventory Development, will lead this insightful session.
Designed with the needs of modern marketers in mind, Unified ID 2.0 is here to provide holistic targeting and measurement for an internet that’s becoming more privacy-conscious. In this session, we will discuss how to maximize the potential of your first-party data.
A cookie-free era is upon us, as Google will release Privacy Sandbox in July this year, and third-party cookies will be phased out in early 2024. Today, agencies and brands across the industry are seeking cookie-free solutions.
Designed with the needs of modern marketers in mind, Unified ID 2.0 is an initiative of The Trade Desk – built to benefit the whole ecosystem. Providing holistic targeting and measurement for an internet that’s becoming more privacy-conscious.
In this session, we will discuss how Unified ID 2.0 is here to maximize the potential of first-party data, uniting the industry with a better approach to identity for advertisers, publishers and consumers across the open internet.
Yuto Shiroma, Director of Data Partnerships, and Yoshinori Shirai, Director of Inventory Development, will lead this insightful session.
Speakers
Key Takeaways
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