B2B marketing technology is rapidly advancing in Europe and the United States. Japanese global companies are concerned about the potential impact on their sales competitiveness. In this session, we will shed light on "intent data" and "intelligence," widely established in Europe and the United States but less familiar in Japan, and explore their significance in B2B marketing.
Join us as Mr. Shimazoe from Trendemon Japan, Mr. Kimura from Dentsu Transformation Produce Division, and Mr. Isegame from Dentsu Innovation Initiative delve into these topics. Gain valuable insights not only on branding in B2B but also on the strategies that directly impact sales.
Join us as Mr. Shimazoe from Trendemon Japan, Mr. Kimura from Dentsu Transformation Produce Division, and Mr. Isegame from Dentsu Innovation Initiative delve into these topics. Gain valuable insights not only on branding in B2B but also on the strategies that directly impact sales.
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