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What's the Next Move? The Connected TV & OTT Advertising Strategy Orchestrated by Recruit and CyberAgent
Video advertising has entered a new era of optimization. Yasuhiro Ichikawa from Recruit, Midori Takemura from CyberAgent, and Kazuma Hattori from The Trade Desk are here to share more about their video promotion strategy for Airwork Recruitment Management — why they chose the hottest channels, Connected TV and OTT (Over-the-Top), and how to maximize these channels. Ryo Onoda from The Trade Desk will moderate the session, sharing key insights for marketers today, from managing CTV and OTT, and to what to expect in the future.
Speakers
Key Takeaways
- Recruit's Video promotion strategies
- Why Recruit chose connected TV and OTT?
- Future outlook of connected TV and OTT
Presented by
